Turnkey solutions for your music
With Hell Music Agency you can manage everything a single or album needs from one place: release strategy, content, uploads, playlist pitching, music-video promotion, ads, artwork, manufacturing and SIAE support for Italy. Without juggling multiple agencies.
Every path is built around your project, your genre and the scene you operate in. We don’t use one-size-fits-all packages: we look at where you are, where you want to go, and decide together which tools and channels make sense.
From the first idea to the official release
Before talking about posts, we look at the full picture: schedule, goals, formats, channels and audience. We work on the entire release lifecycle, not just release day.
Release plan & project direction
We build a real release plan with a clear shared timeline: what comes out, where, when and with what objective. We work on:
- single / album / EP sequencing
- coordination across social, YouTube, streaming platforms and stores
- consistency across artwork, photos, copy and official communication
- realistic goals for every phase (pre-release, launch, post-release)
Genre-specific consulting
Melodic rock, prog, death, metalcore, goth or alternative: every scene has different dynamics, timing and language. We analyse your catalogue, channels and reference scene to give you practical, applicable advice rather than generic marketing formulas.
Uploads, metadata & playlist pitching
The technical side is part of the strategy too: uploads, metadata, links and playlist pitching. We help you avoid missing details or rushing releases.
Platform uploads
Support with preparation and uploads to Spotify, Apple Music, YouTube Music and more. We check titles, credits, codes, covers, audio formats and multiple releases (singles + albums) to avoid problems and unnecessary duplicates.
Metadata & links
Careful management of ISRCs, UPCs, dates, pre-save/pre-add, listening links and smartlinks: the details nobody sees but that make a difference technically and in campaigns.
Playlist pitching
Support pitching to editorial and independent playlists (Spotify and beyond), selecting realistic targets for your genre, timing and communication strategy around placements.
Social, music videos & real campaigns
We use content and advertising to give meaning to the numbers: views, likes and streams should deliver something to the band, not just become screenshot statistics.
Social & video content
Editorial planning, copy, visual/video concepts and launch management:
- teasers and trailers for singles and albums
- reels, shorts, music-video clips and studio-session content
- recurring formats (Q&A, storytelling, behind the scenes)
- guidelines for photos, live shots and graphics
YouTube promotions & ads
YouTube promotion for music videos through fully trackable campaigns, real targeted audiences and no artificial views. We also use Meta Ads and Google Ads to:
- promote music videos, singles and full albums
- support pre-orders and sales of records and merch
- increase visibility for live dates already confirmed by your booking team
We don’t handle booking (we don’t arrange dates or contracts), but everything related to promoting confirmed shows – from content to advertising campaigns – is fully part of what we do.
From artwork to manufacturing
When needed, we can follow the project from the visual concept through physical manufacturing, coordinating files, suppliers and timelines. For Italy-based projects, we can also provide support with SIAE procedures.
Artwork for releases & merch
Concept and graphic design for:
- CDs, vinyl, cassettes and digital covers
- T-shirts, hoodies, posters and special bundles
- promo materials (banners, ads, headers and social graphics)
Manufacturing & production
Coordination with trusted manufacturers and suppliers, file checks, quantity management, timing and deliveries: less stress, fewer errors and less wasted time.
SIAE procedures (Italy only)
Support with SIAE procedures related to releases, helping Italian bands and labels coordinate the administrative side of a release alongside its creative and promotional work.